By Andrew Macdonald
Attention advertisers: As The Macdonald Notebook enters its third year of independent publishing, we now reach readers from ‘millennials’ to ‘active age’ retired folk.
If you like to read news scoops and other exclusive news reports on the business and political life of Halifax and Nova Scotia, & Charlottetown, check out our free SAMPLE editions of The Macdonald Notebook on our website.
With journalists in Halifax, the Nova Scotia South Shore, and also in Charlottetown, my writing team offers news stories of the Maritimes. We do not report on press releases, but rely on a robust database of well placed sources across the region—so we get the story first, stories not seen in other media outlets!
Check out the reader endorsements in this article and, if you are an advertiser, note that we have a well heeled audience reaching all age groups in society, with Movers & Shakers from business and political worlds tuning into our news scoops at The Macdonald Notebook. Advertisers will reach a cross-section of age categories in The Macdonald Notebook.
Who reads us?
Using my readership measurement of Google Analytics, I am able to detail the age category of at least 35 per cent of my total 1,000-plus readers. I can ascertain the largest readership age category is from 45 to 55 — and it might come as a big surprise to you, Dear Reader, my second largest readership age category is from ages 25 to 35!
Who says Millennials, or 20-something folk, don’t read or pay for news!
I am not surprised that Google Analytics tells me I have a robust audience of 20- and 30-somethings. That readership age category is similar to the age groups that use to flock to the 35-year long running Video Difference, during its time renting movies out of a shop on Quinpool Road. Now closed, its largest customer base were folk in their 20s, as well as folk over 55, said former proprietor Tom Michaels.
He said the 35 to 45 year age group were not big customers because they tended to have young families, and were building careers, and thus had little leisure time.
The Macdonald Notebook launched on March 17, 2017. Thank you so much for your subscription to The Notebook.
Primarily a weekend read, on rare occasions we do weekday news dispatches when we have interesting news items for you to enjoy and read. Each weekend, we generate over 1,000-plus visits to our popular journalism website that looks at Inside Politics, Business, and Cultural Affairs.
Not yet a Macdonald Notebook Insider? Then check out the sample issues using our Sample Button and see for yourself the type of media news scoops we specialize in. You can subscribe securely on our website. We are priced affordably at $3.50 per weekend, the same price as a good cup of coffee!
In our first two years, we wrote 1,900 news articles from Nova Scotia and Prince Edward Island. At The Macdonald Notebook, my team of writers in Halifax, the South Shore and in Charlottetown—and myself—believe in the power of word of mouth endorsements.
So, here are some Notebook reader endorsements to help guide you on whether you also want to become a Notebook Insider, just like the 1,000-plus folk who tune into our exclusive, not seen elsewhere news scoops:
Steve Parker, founder of CCL Group (Corporate Communications Ltd.):
“It is remarkable to see what you are doing with The Macdonald Notebook. More content, high quality, “Breaking News”…in only two years The Notebook has exploded from startup to “Must Read”.
Louie Lawen, property developer:
“Keep up the great work. Your news reporting is informative and exceptionally current.”
Erin O’Toole, a former federal Tory leadership aspirant: “The movers and shakers read you, Andrew.”
Don Mills, former Atlantic and Halifax pollster: “Anyone interested in good reporting about what is happening in Nova Scotia might want to read The Macdonald Notebook, which is published on Saturdays.”
Business mogul Gregg Keating, chairman of the Keating Group of Companies: “Andrew Macdonald has encompassed ‘niche journalism’ and runs down the track with it, thoroughly crossing the finish line with each report. He leaves no stone unturned and no question unanswered. Factual, compelling reporting. A joyful read.”
Billy Joe MacLean, leading Port Hawkesbury politico: “I am really enjoying your Macdonald Notebook. You have not only captured an audience of followers, but you also have the experience of years behind you to dig out your contacts. So keep up the interesting news items.”
Layton Dorey, Halifax South End raised, and now Toronto-based Senior Vice President at Northstar Research Partners: “The Macdonald Notebook provides the colour between the lines that allows news to become information. In a time when too many media organizations essentially reprint press releases, Andrew has personal conversations with the news makers. Not satisfied with simply the ‘what’, The Notebook goes further, to enlighten on the ‘why’.”
John MacDonell, a product of Nova Scotia, who later became the province’s most powerful backroom operator in the Harper Ottawa regime: “Your political coverage is awesome for political junkies like me. Good on you and kudos for excellence. You have a way of explaining things so that readers understand that those involved in partisan politics are human just like everyone else.”
Former John Savage minister Robbie Harrison: “Your well-crafted journalism style is ‘down home – high quality’ reporting – concise, informative, diverse, historically accurate, objective, humorous and pleasantly intimate.”
A Nova Scotia judge: “I look forward to your new work. I am sure it will be of the highest quality and standard you have exhibited throughout your career. Journalism is becoming a dying art I am glad there are people like you who are keeping it alive.”
Halifax real estate developer Wadih Fares: “I have been reading Andrew’s stories for 15 years. I am always curious to see what he is going to write about and he is very curious himself but honest. He is passionate about journalism and above all he is trustworthy. We live in a very small, tight-knit community. Media has a big impact on our lives and it helps to talk to a journalist you can trust and that’s Andrew Macdonald. He is experienced, his stories are fair, balanced and very professional. That’s what good journalism is all about!”
Los Angeles commercial mortgage broker and Cape Breton native Bruce Evans: “I am really enjoying The Macdonald Notebook – when do you sleep? Lots of insight and depth to the pieces. Well done. I have subscribed to Andrew’s self-owned publication since its inception a couple of years ago, it’s a great way for me to keep up on Maritime news. It has an eclectic mix of political, economic and general news articles, including a few fun gossipy bits here and there. I have been an occasional contributor, usually about U.S. political events. I find the publication especially interesting for some of the insights you won’t find in more traditional news sources, thanks to Andrew’s extensive network of movers and shakers.”
Prominent Chester-Halifax realtor Piers Baker: “Andrew is a very fine writer and has oodles of information on the local real estate scene. He is probably the most tapped in person in this part of the world.”
Betsy Macdonald, NDP caucus toiler: “The Macdonald Notebook is not ‘He said, She said’ journalism. Instead, it’s old-fashioned story-telling.”
Matt, who joined as a grade 10 student (our youngest subscriber) on Nova Scotia’s North Shore: “I really enjoy your weekly publication, when not busy with school and work, and it has been great to see it grow so much over the last year. It is one of the most interesting and well written news sources in the province in my opinion!”
Victoria Hines, realtor, Royal LePage Atlantic: “Your news is addictive”.
Mark Boudreau, director of Corporate Affairs for Loblaw Halifax: “Andrew is quintessentially Nova Scotian. He is a tough but fair reporter–and he cares about his readers. His columns are always insightful, and with him, you always get insight that you don’t in any other business reporting in the province.”
Chris Lambie, Halifax Herald toiler and one of the foremost Halifax journalists of his time: “Andrew, your newsletters keep getting better and better. Congratulations on carrying your energy for reporting to a platform of your own.”
Former NS PC leadership contender John Lohr: “Nova Scotia’s political publication.”
A new resident of Nova Scotia: “I found your site while looking for stories about the NS PC leadership convention, and I’m most interested in reading your articles on provincial politics. I’m fairly new to Nova Scotia and trying to get familiar with the recent political history here, and your publication seems to give some deeper insight than the usual mainstream news sources. I’m looking forward to diving into your archives! As well as your next edition.”
Second generation property developer Maurice Fares: “Andrew, you are doing a good job and staying relevant, that is for sure. You have a unique flair to your writing. I think the Halifax community is now used to it, and I think everyone is quite fond of it, to tell you the truth.”
Robert Zed, chair, Triangle Strategies: “The Macdonald Notebook nails it, every edition, every time. Andrew you’re a great story teller and journalist of hard facts and informative well researched news. I am happy to continue to support and promote your great leading edge news and The Notebook. I look forward to your great coverage. Congrats.”
Tim Moore, Chester-Halifax serial entrepreneur: “Keep up the good journalism work, very impressive.”
Dr. Kent MacDonald, St. FX President: .“I really appreciate your local storytelling and very insightful journalism. Nova Scotia (and the Maritimes) are lucky to have you”.
Len P.D. MacDonald, blogger in Northeastern NS, says of my journalism style:
“The Macdonald Notebook gives the reader a behind the scenes look into politics and the business world, much of it here in our own backyard in Nova Scotia. Owner and publisher, Andrew Macdonald has been writing for decades and provides keen insights on what’s really going on.”
1980s-90s Port Hawkesbury Mayor Almon Chisholm:
“Thanks Andrew, you are doing a wonderful job. Your Notebook covers a multitude of subjects across the board. You miss very little. You have become a wonderful writer – and why not the birth of your skill we’re created in Port Hawkesbury. Congratulations and keep up the skilful writing”.
The Macdonald Notebook Reader Endorsements! Subscribe securely to be in the news loop, see our Subscription button!—
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