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Pollster Corporate Research & Associates Rebrands As Narrative Research

By Andrew Macdonald

The other week, pollster and research firm Corporate Research & Associates, which was founded in 1978 by Don Mills, was rebranded as Narrative Research.

The name change follows Mills’ sale of the firm last fall to his top executives Margaret Brigley, now CEO, Margaret Chapman, chief operating officer, and Peter MacIntosh, VP.

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