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Selling A 12-Month Notebook Ad Campaign To A Global Powerhouse – And Now Reaching 7,300 Folk In Last 30 Days & Hiring A Top Financial Journalist From Toronto!

By Andrew Macdonald

The Macdonald Notebook ad sales agent—that’s yours truly—yesterday received word from a multi-national firm that it is committing to a 12-month ad campaign on my well read website!

That Toronto-headquartered corporation, with a global reach, sees immense value in a Notebook ad campaign.

My internal data base, Google Analytics shows that 7,300 folk visited my website over the last 30-days. We offer Affordable ad rates to reach a sophisticated well heeled reader.

But never count chickens until they hatch, so until I get this global powerhouse’s advertisement on my website, I will not name the corporation.

We are also busy working hard on selling a similar Notebook campaign to a second such national outfit, while other firms, including a top Halifax veteran realtor, have asked recently for our Ad Rate Card.

Ad revenue goes into a separate bank account to pay for monthly website maintenance, and with the commitment now of a year-long advertiser, I am able to hire a third talented writer in Halifax to help with the workload.

Our latest writer is a native Haligonian who enjoyed a business journalism career in Toronto. We will have more in our Saturday Notebook about this person and his new business beats.

Any ad revenue we generate does not go into my salary, but is directed back into Notebook operating expenses.

As of this morning, (Friday, July 19) and over the last 30 days, 7,300 folk visited The Macdonald Notebook Business, Political & Cultural website. That is a combination of paid readers, and those taking advantage of some articles free from the paywall, and some shared on social media.

That’s record readership, as we advance in our third year of selfowned operations.

My internal data base, Google Analytics notes this fact – a readership measurement you can take to the bank. See the screen capture of this readership from the last seven days, up to July 18.

Over the last seven days, up to July 17, 2019, the Business & Inside online The Macdonald Notebook recorded 3,000 visitors to our popular website, and they opened up 3,600 articles over the last seven days. An affordable Notebook Ad Campaign would reach a well heeled audience in Nova Scotia and across the Maritimes. This picture is a screen capture of my Google Analytics page.

Last Sunday alone, we had 1,000-plus visitors. That’s in a market where Sunday newspapers have long disappeared.

On average, over 1,500-1600 individuals now visit our website weekly.

The Macdonald Notebook recently entered its third year thanks to the patronage of readers like you. If you enjoy reading news scoops and other exclusive news reports on the business and political life of Halifax and Nova Scotia, you are among an assembled clued in business and political audience.

With journalists in Halifax, as well as on Nova Scotia’s South Shore, and a writer in charming Charlottetown, my writing team offers news stories covering the Maritimes.

We rarely report on press releases, relying instead on a robust database of well placed sources across the region—so we get the story first, stories not seen in other media outlets!

Check out the reader endorsements later in this article.

We also offer advertising on our popular website.

Yesterday, The Notebook Advertising Sales Agent, that’s moi, received word from a Toronto headquartered firm, which does business on a multi-national front, that this business is “committing” to taking out a 12-month Notebook Ad Campaign.

This is on top of my work to get a second national Canadian company sold on a Notebook campaign.

The seeds of that second national entity have involved a Notebook lunch treat in winter time at the defunct Exchange On Hollis. Since that lunch with an exec from this second national entity, there have been emails and texts all about securing a Notebook ad.

Revenue streams from the advertising business line we offer is being directed into a separate bank account, to cover the costs of monthly website maintenance, freelancer news copy, and also for lucre for the Tax Man/Tax Woman.

Since we began offering advertising last summer, our advertisers have included:

Jim Spatz, Southwest Properties, advertising the spectacular Maple & Curve apartment projects.

Attica Furnishings, a Christmas ad on beds.

Rick Foster, a top Halifax-South Shore realtor, has advertised a few million dollar mansions, and is a current advertiser.

Steve Caryi, a developer is a current Notebook advertiser, and he has two ads on my website: Sea Smoke eatery at Bishop’s Landing, and his Halifax Club.

If you are an advertiser, note that we have a well heeled audience reaching all age groups in society, with movers and shakers from business and political worlds tuning into our news scoops.

Notebook advertisers reach a cross-section of age categories in The Macdonald Notebook.

For advertising rates, email

Who reads us?

Using my readership measurement of Google Analytics, I am able to ascertain the largest readership age category is from 45 to 55, and it might come as a big surprise but my second largest readership age category is from 25 to 35!

Who says millennials, or 20-something folk, don’t read or pay for news!

The Macdonald Notebook’s reader measurement tool, Google Analytics, shows over the last 30-days, 7,3000 folk visited our website.
That’s larger than the population of the Town of Kentville, making a strong and compelling case for advertisers to reach a clued in, well-heeled Business & Political readership audience.

The Notebook is well read by different age categories.

I am not surprised that Google Analytics tells me I have a robust audience of 20- and 30-somethings. But our reach includes robust support from all age groups in our society.

The Macdonald Notebook is primarily a weekend read, although we often do weekday news dispatches when we have interesting news items for you to enjoy and read.

Each weekend, we generate over 1,500-plus visits to our popular journalism website that looks at Inside Politics, Business, and Cultural Affairs.

In our first two years, we wrote 1,950 news articles from Nova Scotia and Prince Edward Island.

My team of writers in Halifax, the South Shore and in Charlottetown—and myself—believe in the power of word of mouth advertising.

The Notebook ball caps are made entirely in Canada.

So, here are some Notebook reader endorsements to help guide you on whether you also want to become a Notebook Insider, just like the 1,500-plus folk who tune in for our exclusive, not seen elsewhere, news scoops:

Erin O’Toole, a former federal Tory leadership aspirant: “The movers and shakers read you, Andrew.”

Don Mills, former Atlantic and Halifax pollster: “Anyone interested in good reporting about what is happening in Nova Scotia might want to read The Macdonald Notebook, which is published on Saturdays.”

Veteran political journalist Al Hollingsworth, who at 82 goes to work everyday at a Lower Sackville community radio station: “The Macdonald Notebook has a nice mix of news and even news scoops!”

Former Dartmouth South MLA and Tory cabinet minister Tim Olive: “If you are a subscriber to The Macdonald Notebook, then I hope you enjoy reading this as much as I do. “If not I recommend that you give it a try. In this day of selective political reporting, in the regular media, the online The Macdonald Notebook has evolved as the leading news outlet for anyone with a keen interest on what is really going on regarding the major political and economic issues of the day in Nova Scotia and the Maritimes. Give The Macdonald Notebook a try, you will not be disappointed.”

The Notebook is well read by different age categories, including readership from Millennials, code word for twenty-somethings. The largest age category of my readership is aged 45 to 54. But there is robust readership in all age groups of society – and the second largest readership is aged 25 to 35 year olds!

Noted Halifax realtor Carolyn Davis-Stewart: “I do very much enjoy reading your in-depth coverage of so many varied topics. Glad you called me that day for info so I could subscribe once again! Love to read your news the minute your reports come out. Amazing the knowledge you glean!”

Business mogul Gregg Keating, chairman of the Keating Group of Companies: “Andrew Macdonald has encompassed ‘niche journalism’ and runs down the track with it, thoroughly crossing the finish line with each report. He leaves no stone unturned and no question unanswered. Factual, compelling reporting. A joyful read.”

Billy Joe MacLean, leading Port Hawkesbury politico: “I am really enjoying your Macdonald Notebook. You have not only captured an audience of followers, but you also have the experience of years behind you to dig out your contacts. So keep up the interesting news items.”

Layton Dorey, Halifax South End raised, and now Toronto-based senior vice-president at Northstar Research Partners: “The Macdonald Notebook provides the colour between the lines that allows news to become information. In a time when too many media organizations essentially reprint press releases, Andrew has personal conversations with the news makers. Not satisfied with simply the ‘what’, The Notebook goes further, to enlighten on the ‘why’.”

John MacDonell, a product of Nova Scotia, who later became the province’s most powerful backroom operator in the Harper Ottawa regime: “Your political coverage is awesome for political junkies like me. Good on you and kudos for excellence. You have a way of explaining things so that readers understand that those involved in partisan politics are human just like everyone else.”

My Google Analytics shows shows robust readership support of Millennials – code word for twenty-somethings.

Former John Savage minister Robbie Harrison: “Your well-crafted journalism style is ‘down home – high quality’ reporting – concise, informative, diverse, historically accurate, objective, humorous and pleasantly intimate.”

A Nova Scotia judge: “I look forward to your new work. I am sure it will be of the highest quality and standard you have exhibited throughout your career. Journalism is becoming a dying art I am glad there are people like you who are keeping it alive.”

Halifax real estate developer Wadih Fares: “I have been reading Andrew’s stories for 15 years. I am always curious to see what he is going to write about and he is very curious himself but honest. He is passionate about journalism and above all he is trustworthy. We live in a very small, tight-knit community. Media has a big impact on our lives and it helps to talk to a journalist you can trust and that’s Andrew Macdonald. He is experienced, his stories are fair, balanced and very professional. That’s what good journalism is all about!”

Arizona commercial mortgage broker and Cape Breton native Bruce Evans: “I am really enjoying The Macdonald Notebook – when do you sleep? Lots of insight and depth to the pieces. Well done. I have subscribed to Andrew’s self-owned publication since its inception a couple of years ago, it’s a great way for me to keep up on Maritime news. It has an eclectic mix of political, economic and general news articles, including a few fun gossipy bits here and there. I have been an occasional contributor, usually about U.S. political events. I find the publication especially interesting for some of the insights you won’t find in more traditional news sources, thanks to Andrew’s extensive network of movers and shakers.”

Morning coffee goes well with a Notebook coffee mug!

Prominent Chester-Halifax realtor Piers Baker: “Andrew is a very fine writer and has oodles of information on the local real estate scene. He is probably the most tapped in person in this part of the world.”

Betsy Macdonald, NDP caucus toiler: “The Macdonald Notebook is not ‘He said, She said’ journalism. Instead, it’s old-fashioned story-telling.”

Matt, who joined as a grade 10 student (our youngest subscriber) on Nova Scotia’s North Shore: “I really enjoy your weekly publication, when not busy with school and work, and it has been great to see it grow so much over the last year. It is one of the most interesting and well written news sources in the province in my opinion!”

Victoria Hines, realtor, Royal LePage Atlantic: “Your news is addictive”.

Mark Boudreau, director of Corporate Affairs for Loblaw Halifax: “Andrew is quintessentially Nova Scotian. He is a tough but fair reporter–and he cares about his readers. His columns are always insightful, and with him, you always get insight that you don’t in any other business reporting in the province.”

Chris Lambie, Halifax Herald toiler and one of the foremost Halifax journalists of his time: “Andrew, your newsletters keep getting better and better. Congratulations on carrying your energy for reporting to a platform of your own.”

Former NS PC leadership contender John Lohr: “Nova Scotia’s political publication.”

New resident of Nova Scotia: “I found your site while looking for stories about the NS PC leadership convention, and I’m most interested in reading your articles on provincial politics. I’m fairly new to Nova Scotia and trying to get familiar with the recent political history here, and your publication seems to give some deeper insight than the usual mainstream news sources. I’m looking forward to diving into your archives! As well as your next edition.”

Second generation property developer Maurice Fares: “Andrew, you are doing a good job and staying relevant, that is for sure. You have a unique flair to your writing. I think the Halifax community is now used to it, and I think everyone is quite fond of it, to tell you the truth.”

Robert Zed, chair, Triangle Strategies: “The Macdonald Notebook nails it, every edition, every time. Andrew you’re a great story teller and journalist of hard facts and informative well researched news. I am happy to continue to support and promote your great leading edge news and The Notebook. I look forward to your great coverage. Congrats.”

Tim Moore, Chester-Halifax serial entrepreneur: “Keep up the good journalism work, very impressive.”

Dr. Kent MacDonald, retired St. FX President: .“I really appreciate your local storytelling and very insightful journalism. Nova Scotia (and the Maritimes) are lucky to have you”.

Len P.D. MacDonald, blogger in Northeastern NS, says of my journalism: “The Macdonald Notebook gives the reader a behind the scenes look into politics and the business world, much of it here in our own backyard in Nova Scotia. Owner and publisher, Andrew Macdonald has been writing for decades and provides keen insights on what’s really going on.”

Former Port Hawkesbury Mayor Almon Chisholm: “Thanks Andrew, you are doing a wonderful job. Your Notebook covers a multitude of subjects across the board. You miss very little. You have become a wonderful writer – and why not the birth of your skill we’re created in Port Hawkesbury. Congratulations and keep up the skillful writing.”

The Macdonald Notebook Reader Endorsements! Subscribe securely to be in the news loop, see our Subscription button!

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