By Andrew Macdonald
Growing since its launch in March 2017, The Macdonald Notebook is now read by up to 1,500 readers each weekend.
With a weekly readership from the Maritimes community of movers and shakers, The Macdonald Notebook is read by members of government, captains of industry, the pillars of business, and the titans of finance.
There is no surer way to make sure your message reaches your target demographic.
We offer affordable ad rates to reach out audience in all age groups of society. Your ads will reach a sophisticated, well heeled audience of millennials to those well into retirement years, people who don’t mind paying $3.50 per week to read our many news scoops and breaking news stories.
The Notebook’s ad department — yours truly — has been busy selling advertising on this popular and well read web publication that reaches Maritime-wide with stories from business, politics, and cultural affair.
To learn my advertising rates, email Andrew@TheMacdonaldNotebook.ca
The Macdonald Notebook, now in its third year of independent publishing, would like to welcome aboard some new advertisers and thank existing ones.
In addition to top Halifax and South Shore realtor Rick Foster, who currently has a $3.6 million listing on our website, we welcome aboard another prominent realtor. Phil Slauenwhite, a top Halifax licensed realtor with Red Door Reality, has just signed aboard as a new Notebook advertiser.
Another new advertiser are the two hotels at Dartmouth Crossing. They join realtors Foster and Slauenwhite, and the legendary Digby Pines Resort, and the charming Liscombe Lodge wilderness oasis as our advertisers.
This week, we also have placed advertisements from the Royal Bank of Canada, as well as Halifax biz titan Gregg Keating who is now advertising his Altimax Courier firm and his Dartmouth boxing club.
Broker Tom Gerard of KW Commercial Advisors in Halifax also has a current ad campaign on the go with The Notebook.
Others who have had ad campaigns in The Notebook include Sea Smoke eatery at Bishop’s Landing, and we have had a campaign for the venerable Halifax Club, while another previous advertiser has been popular and independent Attica Furnishings, which took out a holiday campaign last year on The Notebook.
Other recent rotating advertisers using The Notebook for their messages include Jim Spatz’s Pavilion, Curve and Maple apartment/condo buildings.
More on who reads us
Using my readership measurement of Google Analytics, I am able to detail the age category of my readership, which averages 1,000 to 1,500 unique IP visits per weekend.
I can ascertain the largest readership age category is from 45 to 55, and perhaps surprisingly, my second largest readership age category is from ages 25 to 35!
Who says millennials, or 20-something folk, don’t read or pay for news.
I am not surprised that Google Analytics tells me I have a robust audience of 20- and 30-somethings. But our reach includes robust support from all age groups in our society.
Here’s what The Notebook advertiser biz mogul Gregg Keating, chairman of the Keating Group of Companies, which includes Altimax Courier says of my business and inside politics journalism:
“Andrew Macdonald has encompassed ‘niche journalism’ and runs down the track with it, thoroughly crossing the finish line with each report. He leaves no stone unturned and no question unanswered. Factual, compelling reporting. A joyful read.”
Again, my advertising rates are available at Andrew@TheMacdonaldNotebook.ca
You can design your ad campaign in-house, or allow my talented web developer and graphic designer to produce your Notebook ad.