Publishing Three Times a Week

The Macdonald Notebook is your source for exclusive Business & Inside Politics publishing every Saturday, Sunday, and Wednesday.

The Latest Issue

A Message From The Notebook: ‘From The Bottom Of My Heart Thanks For Sticking With The Notebook In a Global Meltdown & In Pandemic Times’
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Development: Meet Tim Moore: The Halifax Apartment Developer
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Jim Mills & CO At Office Interiors Undertakes Significant $7.5M Construction Of New Burnside HQ – Mills Says He Is Unfazed By The Pandemic
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Kevin Pelley Is ‘The Great Innovator’: Pivots Kohtech’s Windows Debert Plant To Provide COVID-19 Retail Shields
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Alison Strachan: Don’t Let (American) News Break To The Point Of Breaking You
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Pollster Don Mills & Furniture Mogul Jim Mills Raise $200,000 For Arthritis Society of NS – But Celebrity Roast Re-Scheduled To 2021
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Development: Jim Mills On Life Living In A Box: Latest To Occupy Posh Pavilion Condos By Jim Spatz
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Gotta Love It: There’s An Old-Fashioned Newspaper War In Halifax – The Notebook News Scoops Being Scalped By Another Media Outlet Days Later
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Putting The $52M Toronto Star Sale Price Into Perspective: The Time Conrad Black Offered To Buy The Halifax Herald For $100M
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Encore: Book Excerpt: The Time Conrad Black Bought The HFX Daily News For $20M From Harry Steele
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Cottage Life: Attn My Millennial Readers: Chester’s ‘Tiny Mansion’ Goes On The Market – A Real Deal At $232,000
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A Nova Scotian Vacation: Top Ten Things To Do In Canada’s Ocean Playground This Summer
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Summertime Is Made For The Beach: Exploring The Best Beaches In NS, NB & Of Course The Beach Province Of PEI
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Past Editions, Below
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Breaking News: MacPolitics: Tory John Hamm Faced Tough Conservative Leadership Choice – Back Close Friend O’Toole Or Support Hometown Candidate MacKay? – Now Endorses MacKay
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MacPolitics: For The Record, Here Is John Hamm’s Statement Endorsing Peter MacKay
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MacPolitics: Former PC MP NS South Shore’s Peter McCreath: ‘No Need To Twin HWY 103 – Just Hire Additional Mounties To Issue More Speeding Tickets’
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Monday Edition, Below
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Charity Gift-Giving: An Idea From Tom Rose & Partnership With Sara Napier’s United Way Has Helped Raise $6.7 M For Newly Created Atlantic Compassion Fund & Counting & Growing
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Sunday Edition, Below
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Residential Real Estate Still Hot In HFX Commons & City’s Northend – Despite Pandemic Times – Says Realtor Rosie Porter
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Real Estate Also Hot In Halifax Southend – Realtor Meghan Laing Says
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Our Sunday News Scoop: Halifax Port: That $12M Crane Being Shipped To Southend Container Terminal Delayed Off Coast Of Africa
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Premier Stephen McNeil & Highways Minister Lloyd Hines Usher In Golden Era For NS Road Builders – A Title Once Given To John Buchanan
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103 HWY: NS Highways Minister Lloyd Hines Offers Reasons Twinning Paving Tender Results In Bids $5 Million Lower Than Department’s Own Budget Estimates
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Don Mills: 103 HWY Twinning Tenders Ought To Have Been Issued In Winter – Criticizes McNeil Government Tardy Tender Practices
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That Extra $230 M In Road Building Work Does Not Include Twinning To Bridgewater Nor The Canso Causeway – We Asked The Question Of HWYs Minister Hines
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Development: Joseph Arab Wants 16-Storey Tower Built At Gottingen Street’s Victoria Hall
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Development: Danny Chedrawe Parlayed A 6/49 Lotto Win To Becoming A Noted City Condo & Apartment Builder
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Development: What’s Next For Danny Chedrawe: Cruikshank’s, Bens Bakery & Mills Bros. Projects In The Works
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Development: Danny Chedrawe: Part III: A Look At His Developments Over 30-Years
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Development: Sam Nahas & Greater HFX Partnership Explain Why So Many Developers From Lebanese Community In Halifax
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Notebook Archives: Before He Died, John Buchanan Confessed: ‘I Could Not Say No To The Voters’
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Saturday Edition, Below
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Realtor Rosie Porter Sells Andy & Karen Lynch’s HFX Abode Over Facetime – Ontario Buyers Did Not Tour It
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Our Saturday News Scoop: HFX Hospitality Titan Dennis Campbell: ‘We Will Launch Harbour Hoppers & Other Tour Boats July 1st – But Revenues Will Be Down By 75%’
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Discover Halifax’s Tourism Exec Ross Jefferson: Advertisement Campaigns To Encourage Nova Scotians To Vacation Locally
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Discover Halifax Tourism Agency Forecasts $2.3 Million Hit – Part II With Ross Jefferson
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Alison Strachan: Sifting Through Photographs & Thinking About A Vacation Close To Home
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Cottage Life: Catherine Watson Of McInnes Cooper On Turning Cottage Over To Next Generation
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MacPolitics: Will NS Premier Stephen McNeil Call A Fall Vote?
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MacPolitics: PC Leader Tim Houston Encourages Nova Scotians To Vacation Locally
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MacPolitics: Over 60% Of Nova Scotians Favour Liberal PM Justin Trudeau, Poll Finds
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MacPolitics: Tory Premier Blaine Higgs Rides To Historic Popularity Levels In New Brunswick
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A Maritime Moment: Lane Farguson Takes Trusty Camera To Capture Iconic Peggy’s Cove In Pre-Pandemic Times
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Home Chef Gary’s Maritime Recipe: Fabulous Fiddlehead Soup With Spiced Pecans
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Wednesday Edition
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Cottage Life: Richie Mann On Pros & Cons Of Northumberland Strait Cottage Ownership
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A Notebook Advertising Campaign Will Reach 5,000 Folk – From Savvy Millennials To NS-HFX Movers & Shakers – We Reach All Age Groups

By Andrew Macdonald

Growing since its launch in March 2017, The Macdonald Notebook is now read by up to 1,500 readers each week or five thousand readers each month!

With a weekly readership from the Nova Scotia-Halifax community of movers and shakers, The Macdonald Notebook is read by members of government, captains of industry, the pillars of business, and the titans of finance.

There is no surer way to make sure your message reaches your target demographic.

The Macdonald Notebook readership over last seven days, dated on Feb. 3rd, 2020. Weekly visits of 1,400 unique IP addresses, and these folk opened 1,900 posts.

We offer affordable ad rates to reach our audience in all age groups of society. Your ads will reach a sophisticated, well heeled audience of millennials to those well into retirement years, people who don’t mind paying $3.50 per week to read our many news scoops and breaking news stories.

The Notebook’s ad department — yours truly — has been busy selling advertising on this popular and well read web publication that reaches Nova Scotia-Halifax-wide with stories from business, politics, and cultural affairs.

To learn my advertising rates, email Andrew@TheMacdonaldNotebook.ca

The Macdonald Notebook, now in its third year of independent publishing, would like to welcome aboard some new advertisers and thank existing ones.

Our latest advertiser came on board this week: Dan Jennings, merger and acquisition and company exit guru at the Halifax office of BDO.

Other advertisers seeing value in The Notebook include top Halifax and South Shore realtor Rick Foster, who currently has a $3.6 million listing on our website.

Another prominent realtor is advertising with us: Phil Slauenwhite, a top Halifax licensed realtor with Red Door Reality.

Another advertiser are the two hotels at Dartmouth Crossing. They join realtors Foster and Slauenwhite, and last summer the legendary Digby Pines Resort, and the charming Liscombe Lodge wilderness oasis took out Notebook ad campaigns.

We also have placed advertisements from the Royal Bank of Canada, as well as Halifax biz titan Gregg Keating who is now advertising his Altimax Courier firm and his Dartmouth boxing club.

Broker Tom Gerard of KW Commercial Advisors in Halifax also has a current ad campaign on the go with The Notebook.

The Macdonald Notebook, weekly and monthly unique IP addresss visits to our website. Over last 30-days, 5,000 Unique IP addresses visited our website, and there were 1,400 Unique IP visits in last seven days, dated Feb. 3rd, 2020.

Others who have had ad campaigns in The Notebook include Sea Smoke eatery at Bishop’s Landing, and we have had a campaign for the venerable Halifax Club, while another previous advertiser has been popular and independent Attica Furnishings, which took out a holiday campaign last year on The Notebook.

Other recent rotating advertisers using The Notebook for their messages include Jim Spatz’s Pavilion, Curve and Maple apartment/condo buildings.

During the recent Holiday, the legendary Fisherman’s Market took out an ad – its co-owners Fred Greene & Monte Snow saw immense value in advertising their fish and seafood emporium, located on the Bedford HWY.

More on who reads us

Using my readership measurement of Google Analytics, I am able to detail the age category of my readership, which averages 1, 500 unique IP visits per week.

The Notebook is well read by different age categories, including readership from Millennials, code word for twenty-somethings. The largest age category of my readership is aged 45 to 54. But there is robust readership in all age groups of society – and the second largest readership is aged 25 to 35 year olds!

I can ascertain the largest readership age category is from 45 to 55, and perhaps surprisingly, my second largest readership age category is from ages 25 to 35!

Who says millennials, or 20-something folk, don’t read or pay for news.

I am not surprised that Google Analytics tells me I have a robust audience of 20- and 30-somethings. But our reach includes robust support from all age groups in our society.

Here’s what The Notebook advertiser biz mogul Gregg Keating, chairman of the Keating Group of Companies, which includes Altimax Courier says of my business and inside politics journalism:

Andrew Macdonald has encompassed ‘niche journalism’ and runs down the track with it, thoroughly crossing the finish line with each report. He leaves no stone unturned and no question unanswered. Factual, compelling reporting. A joyful read.”

Again, my advertising rates are available at Andrew@TheMacdonaldNotebook.ca

You can design your ad campaign in-house, or allow my talented web developer and graphic designer to produce your Notebook ad.

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