Publishing Three Times a Week

The Macdonald Notebook is your source for exclusive Business & Inside Politics publishing every Saturday, Sunday, and Wednesday.

The Latest Issue

Furniture Titan Tom Rose On Home Offices & Redesigning Business Offices
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Alison Strachan: RFK, George Floyd, the NFL, and My Existential Crisis
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A Chat With Realtor Krista Jensen: ‘Hfx Common’s Bauer Street Townhouse Had 24 Showings & 10 Offers’ — Part II
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Domus Realty’s Dawn Dauphinee On Metro Halifax Real Estate In Pandemic Times: ‘Multiple Offers Across The Region’
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Part II: Realtor Dawn Dauphinee On Health Of Real Estate Scene In HFX Hydrostone Neighbourhood
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Halifax Port: Exclusive: New Study Tallies Cruise Ship Economic Spinoffs To Halifax & Region – Optimism For 2021 Bookings
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Bird Construction’s Risk Management VP Monitors Former Email Account Of Ian Boyd, Now A Competitor
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Thursday Edition, Below
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Exclusive: Prominent Commercial Broker Tom Gerard On The Job – Brokers $24M Windmill Road Apartments – The Prize Is A City Hall Approved Tower Development Site
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Exclusive: How Hot Is The Metro Halifax Real Estate Scene? Well, How About A Cole Harbour Split-Entry Bidding War – 23 Offers Collected
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Exclusive: Frank McKenna’s 20th Annual Shindig At Fox Harb’r Will Be One For The History Books – Will Obama Or Hillary Clinton Speak?
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Wednesday’s Edition, Below
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A Message From The Notebook: ‘From The Bottom Of My Heart Thanks For Sticking With The Notebook In a Global Meltdown & In Pandemic Times’
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Development: Meet Tim Moore: The Halifax Apartment Developer
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Jim Mills & CO At Office Interiors Undertakes Significant $7.5M Construction Of New Burnside HQ – Mills Says He Is Unfazed By The Pandemic
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Kevin Pelley Is ‘The Great Innovator’: Pivots Kohtech’s Windows Debert Plant To Provide COVID-19 Retail Shields
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Alison Strachan: Don’t Let (American) News Break To The Point Of Breaking You
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Pollster Don Mills & Furniture Mogul Jim Mills Raise $200,000 For Arthritis Society of NS – But Celebrity Roast Re-Scheduled To 2021
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Development: Jim Mills On Life Living In A Box: Latest To Occupy Posh Pavilion Condos By Jim Spatz
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Putting The $52M Toronto Star Sale Price Into Perspective: The Time Conrad Black Offered To Buy The Halifax Herald For $100M
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Encore: Book Excerpt: The Time Conrad Black Bought The HFX Daily News For $20M From Harry Steele
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Cottage Life: Attn My Millennial Readers: Chester’s ‘Tiny Mansion’ Goes On The Market – A Real Deal At $232,000
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A Nova Scotian Vacation: Top Ten Things To Do In Canada’s Ocean Playground This Summer
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Summertime Is Made For The Beach: Exploring The Best Beaches In NS, NB & Of Course The Beach Province Of PEI
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Tuesday Edition, Below
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Breaking News: MacPolitics: Tory John Hamm Faced Tough Conservative Leadership Choice – Back Close Friend O’Toole Or Support Hometown Candidate MacKay? – Now Endorses MacKay
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MacPolitics: For The Record, Here Is John Hamm’s Statement Endorsing Peter MacKay
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MacPolitics: Former PC MP NS South Shore’s Peter McCreath: ‘No Need To Twin HWY 103 – Just Hire Additional Mounties To Issue More Speeding Tickets’
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Monday Edition, Below
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Charity Gift-Giving: An Idea From Tom Rose & Partnership With Sara Napier’s United Way Has Helped Raise $6.7 M For Newly Created Atlantic Compassion Fund & Counting & Growing
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Sunday Edition, Below
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Residential Real Estate Still Hot In HFX Commons & City’s Northend – Despite Pandemic Times – Says Realtor Rosie Porter
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Real Estate Also Hot In Halifax Southend – Realtor Meghan Laing Says
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Our Sunday News Scoop: Halifax Port: That $12M Crane Being Shipped To Southend Container Terminal Delayed Off Coast Of Africa
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Premier Stephen McNeil & Highways Minister Lloyd Hines Usher In Golden Era For NS Road Builders – A Title Once Given To John Buchanan
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103 HWY: NS Highways Minister Lloyd Hines Offers Reasons Twinning Paving Tender Results In Bids $5 Million Lower Than Department’s Own Budget Estimates
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Don Mills: 103 HWY Twinning Tenders Ought To Have Been Issued In Winter – Criticizes McNeil Government Tardy Tender Practices
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That Extra $230 M In Road Building Work Does Not Include Twinning To Bridgewater Nor The Canso Causeway – We Asked The Question Of HWYs Minister Hines
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Development: Joseph Arab Wants 16-Storey Tower Built At Gottingen Street’s Victoria Hall
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Development: What’s Next For Danny Chedrawe: Cruikshank’s, Bens Bakery & Mills Bros. Projects In The Works
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Notebook Archives: Before He Died, John Buchanan Confessed: ‘I Could Not Say No To The Voters’
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Saturday Edition, Below
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Cottage Life: Richie Mann On Pros & Cons Of Northumberland Strait Cottage Ownership
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This Week 2,000 Folk Visited Our Website – A Notebook Ad Campaign Reaches Sophisticated Millennials To Savvy Entrepreneurs Of All Ages

A Notebook Advertising Campaign Would Reach Savvy Millennials To Sophisticated Entrepreneurs Of All Ages – We reach 5,000 Folk

By Andrew Macdonald

A Notebook Advertising Campaign Will Reach 5,000 Folk – From Savvy Millennials To Other NS-HFX Movers & Shakers – We Reach All Age Groups

Growing since its launch in March 2017, The Macdonald Notebook hit a record readership this week.

Fisherman's Market: Seafood Delivered Overnight Throughout Canada

In the last seven days, 2,000 folks visited our website, typically we reach 1,000 to 1,500 IP addresses per week.

This week 2,000 folk visited the popular The Macdonald Notebook website. Google Analytics readership performance on April 15th, over the last seven days. These 2,000 folks opened 2,400 news articles, including archived stories going back four years. There are more than 3,000 articles in our archives.

In a given month, we reach five thousand readers!

With a weekly readership from the Nova Scotia-Halifax community of movers and shakers, The Macdonald Notebook is read by members of government, captains of industry, the pillars of business, and the titans of finance.

There is no surer way to make sure your message reaches your target demographic.

The Macdonald Notebook readership over the last seven days, dated on Feb. 3rd, 2020. Weekly visits of 1,400 unique IP addresses and these folk opened 1,900 posts.

We offer affordable ad rates to reach our audience in all age groups of society. Your ads will reach a sophisticated, well-heeled audience of millennials to those well into retirement years, people who don’t mind paying $3.50 per week to read our many news scoops and breaking news stories.

The Notebook’s ad department — yours truly — has been busy selling advertising on this popular and well-read web publication that reaches Nova Scotia-Halifax-wide with stories from business, politics, and cultural affairs.

To learn my advertising rates, email Andrew@TheMacdonaldNotebook.ca

The Macdonald Notebook, now in its fourth year of independent publishing, would like to welcome aboard some new advertisers and thank existing ones.

Stay The Blazes Home and read The Notebook.

Dan Jennings, merger and acquisition and company exit guru at the Halifax office of BDO had a wintertime Notebook ad campaign.

Other advertisers seeing the value in The Notebook include top Halifax and South Shore realtor Rick Foster, who currently has a $3.6 million listing on our website.

Another prominent realtor is advertising with us: Phil Slauenwhite, a top Halifax licensed realtor with Red Door Realty.

Another advertiser is the two hotels at Dartmouth Crossing. They join realtors Foster and Slauenwhite, and last summer the legendary Digby Pines Resort, and the charming Liscombe Lodge wilderness oasis took out Notebook ad campaigns.

We also have placed advertisements from the Royal Bank of Canada, as well as Halifax biz titan Gregg Keating who is now advertising his Altimax Courier firm and his Dartmouth boxing club.

Broker Tom Gerard of KW Commercial Advisors in Halifax also has a current ad campaign on the go with The Notebook.

The Macdonald Notebook, weekly and monthly unique IP addresses visits to our website. Over the last 30-days, 5,000 Unique IP addresses visited our website, and there were 1,400 Unique IP visits in the last seven days, dated Feb. 3rd, 2020.

Others who have had ad campaigns in The Notebook include Sea Smoke eatery at Bishop’s Landing, and we have had a campaign for the venerable Halifax Club, while another previous advertiser has been popular and independent Attica Furnishings, which took out a holiday campaign last year on The Notebook.

Other recent rotating advertisers using The Notebook for their messages include Jim Spatz’s Pavilion, Curve and Maple apartment/condo buildings.

During the recent Holiday, the legendary Fisherman’s Market took out an ad – its co-owners Fred Greene & Monte Snow saw immense value in advertising their fish and seafood emporium, located on the Bedford HWY.

More on who reads us

Using my readership measurement of Google Analytics, I am able to detail the age category of my readership, which averages 1, 500 unique IP visits per week.

The Notebook is well read by different age categories, including readership from Millennials, a code word for twenty-somethings. The largest age category of my readership is aged 45 to 54. But there is robust readership in all age groups of society – and the second-largest readership is aged 25 to 35-year-olds!

I can ascertain the largest readership age category is from 45 to 55, and perhaps surprisingly, my second largest readership age category is from ages 25 to 35!

Who says millennials, or 20-something folk, don’t read or pay for news.

The Notebook ball caps are made entirely in Canada.

I am not surprised that Google Analytics tells me I have a robust audience of 20- and 30-somethings. But our reach includes robust support from all age groups in our society.

Here’s what The Notebook advertiser biz mogul Gregg Keating, chairman of the Keating Group of Companies, which includes Altimax Courier says of my business and inside politics journalism:

Andrew Macdonald has encompassed ‘niche journalism’ and runs down the track with it, thoroughly crossing the finish line with each report. He leaves no stone unturned and no question unanswered. Factual, compelling reporting. A joyful read.”

Again, my advertising rates are available at Andrew@TheMacdonaldNotebook.ca

You can design your ad campaign in-house, or allow my talented web developer and graphic designer to produce your Notebook ad.

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