Publishing Three Times a Week

The Macdonald Notebook is your source for exclusive Business & Inside Politics publishing every Saturday, Sunday, and Wednesday.

The Latest Issue

Exclusive: Prominent Commercial Broker Tom Gerard On The Job – Brokers $24M Windmill Road Apartments – The Prize Is A City Hall Approved Tower Development Site
Exclusive: How Hot Is The Metro Halifax Real Estate Scene? Well, How About A Cole Harbour Split-Entry Bidding War – 23 Offers Collected
Exclusive: Frank McKenna’s 20th Annual Shindig At Fox Harb’r Will Be One For The History Books – Will Obama Or Hillary Clinton Speak?
Wednesday’s Edition, Below
A Message From The Notebook: ‘From The Bottom Of My Heart Thanks For Sticking With The Notebook In a Global Meltdown & In Pandemic Times’
Development: Meet Tim Moore: The Halifax Apartment Developer
Jim Mills & CO At Office Interiors Undertakes Significant $7.5M Construction Of New Burnside HQ – Mills Says He Is Unfazed By The Pandemic
Kevin Pelley Is ‘The Great Innovator’: Pivots Kohtech’s Windows Debert Plant To Provide COVID-19 Retail Shields
Alison Strachan: Don’t Let (American) News Break To The Point Of Breaking You
Pollster Don Mills & Furniture Mogul Jim Mills Raise $200,000 For Arthritis Society of NS – But Celebrity Roast Re-Scheduled To 2021
Development: Jim Mills On Life Living In A Box: Latest To Occupy Posh Pavilion Condos By Jim Spatz
Gotta Love It: There’s An Old-Fashioned Newspaper War In Halifax – The Notebook News Scoops Being Scalped By Another Media Outlet Days Later
Putting The $52M Toronto Star Sale Price Into Perspective: The Time Conrad Black Offered To Buy The Halifax Herald For $100M
Encore: Book Excerpt: The Time Conrad Black Bought The HFX Daily News For $20M From Harry Steele
Cottage Life: Attn My Millennial Readers: Chester’s ‘Tiny Mansion’ Goes On The Market – A Real Deal At $232,000
A Nova Scotian Vacation: Top Ten Things To Do In Canada’s Ocean Playground This Summer
Summertime Is Made For The Beach: Exploring The Best Beaches In NS, NB & Of Course The Beach Province Of PEI
Past Editions, Below
Breaking News: MacPolitics: Tory John Hamm Faced Tough Conservative Leadership Choice – Back Close Friend O’Toole Or Support Hometown Candidate MacKay? – Now Endorses MacKay
MacPolitics: For The Record, Here Is John Hamm’s Statement Endorsing Peter MacKay
MacPolitics: Former PC MP NS South Shore’s Peter McCreath: ‘No Need To Twin HWY 103 – Just Hire Additional Mounties To Issue More Speeding Tickets’
Monday Edition, Below
Charity Gift-Giving: An Idea From Tom Rose & Partnership With Sara Napier’s United Way Has Helped Raise $6.7 M For Newly Created Atlantic Compassion Fund & Counting & Growing
Sunday Edition, Below
Residential Real Estate Still Hot In HFX Commons & City’s Northend – Despite Pandemic Times – Says Realtor Rosie Porter
Real Estate Also Hot In Halifax Southend – Realtor Meghan Laing Says
Our Sunday News Scoop: Halifax Port: That $12M Crane Being Shipped To Southend Container Terminal Delayed Off Coast Of Africa
Premier Stephen McNeil & Highways Minister Lloyd Hines Usher In Golden Era For NS Road Builders – A Title Once Given To John Buchanan
103 HWY: NS Highways Minister Lloyd Hines Offers Reasons Twinning Paving Tender Results In Bids $5 Million Lower Than Department’s Own Budget Estimates
Don Mills: 103 HWY Twinning Tenders Ought To Have Been Issued In Winter – Criticizes McNeil Government Tardy Tender Practices
That Extra $230 M In Road Building Work Does Not Include Twinning To Bridgewater Nor The Canso Causeway – We Asked The Question Of HWYs Minister Hines
Development: Joseph Arab Wants 16-Storey Tower Built At Gottingen Street’s Victoria Hall
Development: Danny Chedrawe Parlayed A 6/49 Lotto Win To Becoming A Noted City Condo & Apartment Builder
Development: What’s Next For Danny Chedrawe: Cruikshank’s, Bens Bakery & Mills Bros. Projects In The Works
Development: Danny Chedrawe: Part III: A Look At His Developments Over 30-Years
Development: Sam Nahas & Greater HFX Partnership Explain Why So Many Developers From Lebanese Community In Halifax
Notebook Archives: Before He Died, John Buchanan Confessed: ‘I Could Not Say No To The Voters’
Saturday Edition, Below
Realtor Rosie Porter Sells Andy & Karen Lynch’s HFX Abode Over Facetime – Ontario Buyers Did Not Tour It
Our Saturday News Scoop: HFX Hospitality Titan Dennis Campbell: ‘We Will Launch Harbour Hoppers & Other Tour Boats July 1st – But Revenues Will Be Down By 75%’
Discover Halifax’s Tourism Exec Ross Jefferson: Advertisement Campaigns To Encourage Nova Scotians To Vacation Locally
Discover Halifax Tourism Agency Forecasts $2.3 Million Hit – Part II With Ross Jefferson
Alison Strachan: Sifting Through Photographs & Thinking About A Vacation Close To Home
MacPolitics: Will NS Premier Stephen McNeil Call A Fall Vote?
MacPolitics: PC Leader Tim Houston Encourages Nova Scotians To Vacation Locally
Wednesday Edition
Cottage Life: Richie Mann On Pros & Cons Of Northumberland Strait Cottage Ownership

A Notebook Ad Campaign Would Connect You To Maritime Movers & Shakers Reaching Millennials To Those Well Over Retirement Ages – A Well Heeled Readership

Connect With The Movers & Shakers of The Maritimes

Since its launch in March of 2017, The Macdonald Notebook has been read by over 1,000-1,500 readers per week every weekend.

Engaging a weekly readership of the movers and shakers within the Maritime business community, The Macdonald Notebook is also read weekly by members of government, captains of industry, the pillars of business, and the titans of finance.

There is no surer way to make sure your message reaches your target demographic.

We offer affordable Ad Rates, with paid readership in all age groups of society.

We reach Millennials to Well Beyond Retirement Years, with a sophisticated well heeled audience, who don’t mind paying $3.50 per weekend to read our many News Scoops and Breaking News Stories.

The Macdonald Notebook would like to welcome aboard some new advertisers, as we enter our third year of independent publishing.

The Notebook Ad Department – yours truly – has been busy selling advertising on our popular & well read Business-Inside Politics, and Cultural Affairs Maritime-wide publication.

In addition to Top Halifax-NS South Shore realtor – Rick Perkins who currently has a $3.6 million listing on our website, we welcome aboard another prominent realtor as a new Notebook Advertiser.

Philip “Phil” Slauenwhite, a top Halifax licensed realtor with Red Door Reality, has just signed aboard as a new Notebook Advertiser.

He joins, Foster, and the legendary Digby Pines Resort, and the charming Liscombe Lodge wilderness oasis, as our advertisers.

In addition, another new advertiser includes the two hotels at Dartmouth Crossing.

We have also this week placed an advertisement on our website from the Royal Bank of Canada, and Loblaw, Canada’s largest grocery chain has booked an upcoming Holiday ad campaign with our website.

Recent and previous The Notebook ad campaigns have also included Sea Smoke eatery, at Bishop’s Landing, and we recently had a campaign for the venerable Halifax Club, while last Christmas Attica Furnishings took out a Holiday campaign.

If you like to read news scoops and other exclusive news reports on the business and political life of Halifax and Nova Scotia, check out our free SAMPLE editions of The Macdonald Notebook on our website.

We rarely report on press releases, but rely on a robust database of well placed sources across the region—so we get the story first, stories not seen in other media outlets!

Morning coffee goes great in a Notebook mug!

Check out the reader endorsements later in this article.

If you are an advertiser, note that we have a well heeled audience reaching all age groups in society, with movers and shakers from business and political worlds tuning into our news scoops.

Advertisers in The Notebook reach a cross-section of age categories in The Macdonald Notebook.

Who reads us?

Using my readership measurement of Google Analytics, I am able to detail the age category of my readership – which averages more than 1,000-1,500 Unique IP visits per weekend.

I can ascertain the largest readership age category is from 45 to 55, and it might come as a big surprise to you, Dear Reader, my second largest readership age category is from ages 25 to 35!

Who says millennials, or 20-something folk, don’t read or pay for news!

The Notebook is well read by different age categories, including readership from Millennials, code word for twenty-somethings. The largest age category of my readership is aged 45 to 54.

I am not surprised that Google Analytics tells me I have a robust audience of 20- and 30-somethings. But our reach includes robust support from all age groups in our society.

Notebook ball caps are made in Canada.


The Macdonald Notebook is primarily a weekend read, although we often do weekday news dispatches when we have interesting news items for you to enjoy and read. Each weekend, we generate over 1,000-1,500-plus visits to our popular journalism website that looks at Inside Politics, Business, and Cultural Affairs.

Not yet a Macdonald Notebook Insider?

Then check out the sample issues using our Sample Button and see for yourself the type of media news scoops we specialize in. You can subscribe securely on our website. We are priced affordably at $3.50 per weekend, the same price as a good cup of coffee!

Now entering out third year, we have written more than 2,500 news articles from Nova Scotia and Prince Edward Island. My team of writers in Halifax, the South Shore and in Charlottetown—and myself—believe in the power of word of mouth advertising.

So, here are some Notebook reader endorsements to help guide you on whether you also want to become a Notebook Insider, just like the 1,500-plus folk who tune into our exclusive, not seen elsewhere news scoops:

Erin O’Toole, a former federal Tory leadership aspirant: “The movers and shakers read you, Andrew.”

Don Mills, former Atlantic and Halifax pollster: “Anyone interested in good reporting about what is happening in Nova Scotia might want to read The Macdonald Notebook, which is published on Saturdays.”

Veteran political journalist, Al Hollingsworth, who at 82, now goes to work everyday at a Lower Sackville community radio station:

The Macdonald Notebook has a nice mix of news and even news scoops!”

Former Dartmouth South MLA and Tory cabinet minister, Tim Olive:

“Folks: If you are a subscriber to The Macdonald Notebook, then I hope you enjoy reading this as much as I do.

“If not I recommend that you give it a try. In this day of selective political reporting, in the regular media, the online The Macdonald Notebook has evolved as the leading news outlet for anyone with a keen interest on what is really going on regarding the major political and economic issues of the day in Nova Scotia and the Maritimes”.

“Give The Macdonald Notebook a try, you will not be disappointed”

Noted Halifax realtor Carolyn Davis-Stewart:

“I do very much enjoy reading your in-depth coverage of so many varied topics. Glad you called me that day for info so I could subscribe once again! Love to read your news the minute your reports come out. Amazing the knowledge you glean!!”.

Business mogul Gregg Keating, chairman of the Keating Group of Companies: “Andrew Macdonald has encompassed ‘niche journalism’ and runs down the track with it, thoroughly crossing the finish line with each report. He leaves no stone unturned and no question unanswered. Factual, compelling reporting. A joyful read.”

Billy Joe MacLean, leading Port Hawkesbury politico: “I am really enjoying your Macdonald Notebook. You have not only captured an audience of followers, but you also have the experience of years behind you to dig out your contacts. So keep up the interesting news items.”

Layton Dorey, Halifax South End raised, and now Toronto-based Senior Vice President at Northstar Research Partners: “The Macdonald Notebook provides the colour between the lines that allows news to become information. In a time when too many media organizations essentially reprint press releases, Andrew has personal conversations with the news makers. Not satisfied with simply the ‘what’, The Notebook goes further, to enlighten on the ‘why’.”

John MacDonell, a product of Nova Scotia, who later became the province’s most powerful backroom operator in the Harper Ottawa regime: “Your political coverage is awesome for political junkies like me. Good on you and kudos for excellence. You have a way of explaining things so that readers understand that those involved in partisan politics are human just like everyone else.”

Former John Savage minister Robbie Harrison: “Your well-crafted journalism style is ‘down home – high quality’ reporting – concise, informative, diverse, historically accurate, objective, humorous and pleasantly intimate.”

A Nova Scotia judge: “I look forward to your new work. I am sure it will be of the highest quality and standard you have exhibited throughout your career. Journalism is becoming a dying art I am glad there are people like you who are keeping it alive.”

Halifax real estate developer Wadih Fares: “I have been reading Andrew’s stories for 15 years. I am always curious to see what he is going to write about and he is very curious himself but honest. He is passionate about journalism and above all he is trustworthy. We live in a very small, tight-knit community. Media has a big impact on our lives and it helps to talk to a journalist you can trust and that’s Andrew Macdonald. He is experienced, his stories are fair, balanced and very professional. That’s what good journalism is all about!”

From the Monday Jan. 28th page of website readership measurement, Google Analytics. 1,500 individuals visited The Notebook’s website, making us an affordable way to reach a sophisticated audience for your advertising campaigns.

Los Angeles commercial mortgage broker and Cape Breton native Bruce Evans: “I am really enjoying The Macdonald Notebook – when do you sleep? Lots of insight and depth to the pieces. Well done. I have subscribed to Andrew’s self-owned publication since its inception a couple of years ago, it’s a great way for me to keep up on Maritime news. It has an eclectic mix of political, economic and general news articles, including a few fun gossipy bits here and there. I have been an occasional contributor, usually about U.S. political events. I find the publication especially interesting for some of the insights you won’t find in more traditional news sources, thanks to Andrew’s extensive network of movers and shakers.”

Prominent Chester-Halifax realtor Piers Baker: “Andrew is a very fine writer and has oodles of information on the local real estate scene. He is probably the most tapped in person in this part of the world.”

Betsy Macdonald, NDP caucus toiler: “The Macdonald Notebook is not ‘He said, She said’ journalism. Instead, it’s old-fashioned story-telling.”

Matt, who joined as a grade 10 student (our youngest subscriber) on Nova Scotia’s North Shore: “I really enjoy your weekly publication, when not busy with school and work, and it has been great to see it grow so much over the last year. It is one of the most interesting and well written news sources in the province in my opinion!”

Victoria Hines, realtor, Royal LePage Atlantic: “Your news is addictive”.

Mark Boudreau, director of Corporate Affairs for Loblaw Halifax: “Andrew is quintessentially Nova Scotian. He is a tough but fair reporter–and he cares about his readers. His columns are always insightful, and with him, you always get insight that you don’t in any other business reporting in the province.”

Chris Lambie, Halifax Herald toiler and one of the foremost Halifax journalists of his time: “Andrew, your newsletters keep getting better and better. Congratulations on carrying your energy for reporting to a platform of your own.”

Former NS PC leadership contender John Lohr: “Nova Scotia’s political publication.”

A new resident of Nova Scotia: “I found your site while looking for stories about the NS PC leadership convention, and I’m most interested in reading your articles on provincial politics. I’m fairly new to Nova Scotia and trying to get familiar with the recent political history here, and your publication seems to give some deeper insight than the usual mainstream news sources. I’m looking forward to diving into your archives! As well as your next edition.”

Second generation property developer Maurice Fares: “Andrew, you are doing a good job and staying relevant, that is for sure. You have a unique flair to your writing. I think the Halifax community is now used to it, and I think everyone is quite fond of it, to tell you the truth.”

Robert Zed, chair, Triangle Strategies: “The Macdonald Notebook nails it, every edition, every time. Andrew you’re a great story teller and journalist of hard facts and informative well researched news. I am happy to continue to support and promote your great leading edge news and The Notebook. I look forward to your great coverage. Congrats.”

Tim Moore, Chester-Halifax serial entrepreneur: “Keep up the good journalism work, very impressive.”

Dr. Kent MacDonald, St. FX President: .“I really appreciate your local storytelling and very insightful journalism. Nova Scotia (and the Maritimes) are lucky to have you”.

Len P.D. MacDonald, blogger in Northeastern NS, says of my journalism style:

“The Macdonald Notebook gives the reader a behind the scenes look into politics and the business world, much of it here in our own backyard in Nova Scotia. Owner and publisher, Andrew Macdonald has been writing for decades and provides keen insights on what’s really going on.”

1980s-90s Port Hawkesbury Mayor Almon Chisholm:

“Thanks Andrew, you are doing a wonderful job. Your Notebook covers a multitude of subjects across the board. You miss very little. You have become a wonderful writer – and why not the birth of your skill we’re created in Port Hawkesbury. Congratulations and keep up the skilful writing”.

The Macdonald Notebook Reader Endorsements! Subscribe securely to be in the news loop, see our Subscription button!—

To see a free sample edition, click here: The Macdonald Notebook.

To Subscribe securely on my website, click here: Subscribe button – The Macdonald Notebook.

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