By Andrew Macdonald
Now read by one thousand readers each week, as The Macdonald Notebook enters its second year, primarily as a weekend news journal, we have ambitious plans for the future.
At The Notebook we are toying with plans for a monthly print product.
Which reminds me, we are often asked: Who is our competition?.
I get that question frequently.
The simple reality is that our competition is the weekend news consumer.
Our competition is not my former job, nor is my competition the Saturday Halifax Herald.
Simply answered, my competition is the former weekend and Saturday Globe & Mail reader in the Maritimes.
When it retailed a printed product in the Maritimes, the Globe, according to newspaper audit circulation reports had 14,000 readers across the region, at one point.
The Globe is no longer in our region – and that is my competition, reaching the former Globe weekend reader.
On other topics, The Notebook is an affordably priced subscription.
A single subscription costs $3.50 per weekend, or just $16.10 a month.
We also have a cheaper corporate rate of $3 per weekend, if an entity takes out five or more subscriptions.
Because my youngest reader joined the circulation list as a grade ten student on the NS North Shore, we rolled out a vastly discounted student subscription rate.
The student rate is just $10 a month, as compared to the normal price of $16.10 a month.
The Notebook also offers a friends’ rate – a discount for folk who can’t afford the regular price. Just ask me about that rate. That rate is the price we offer our compelling journalism to Millennials – our twenty-somethings in Maritime society. Just ask me how you can take advantage of our pricing models.
Thanks dear reader for your subscription support.
As a reminder, please do not share passcodes – this is a direct threat to the viability of The Notebook to be a financially viable product.
As we head into our second year of publishing, The Notebook is generating on average each week one thousand readers – this presents a very affordable way to reach our audience of business leaders and government decision makers by advertising on our website.
And, there you have it.